Archive for October, 2011

Elgart Wedding Logo

Blog•on October 10th, 2011•Comments

A client recently requested a logo for their upcoming wedding. Through many options and revisions, a great combination of three colors was selected. Complimented with a script typeface and hand-drawn heart accent.

One of the biggest challenges with this type of logo is the problem of having all letters flow into each other like a true script typeface would. That took a bit of kerning assistance. Especially when the typeface the client had chosen typeface that didn’t include an “S” that looked like a true enough “S” for them. That resulted in combining different typeface for the end result.

Above are the different versions of their logo, original, without the date and a grayscale version for those printers who cannot implement color printing.
The client is thrilled with the logo and will be using it for all of their many wedding elements besides invitations, such as napkins, projected floor display, gift tags and save-the-dates.

Logos with Hidden Images

Blog•on October 3rd, 2011•Comments

Designers can be very creative people, that’s why they are the best type of people for creative logos with hidden icons. Hidden images in icons can be happy accidents or something specifically planned with the logo in mind. Check out the first one which is one of my favorites by Ronald J. Cala II.

See above for some famous logos and try to find their hidden icons. For other logos check out Logo Lounge for an extensive library of daily submitted logos from companies and amateurs.

A logo that may not have a very hidden element is the last logo, Facebook’s places logo. Within the square there are streets that look as though they create the number 4, that could be a dig at check-in site 4square.